Fulfillment by Amazon is where you send products you're selling to Amazon's Fulfillment Centers and Amazon will store and ship your products directly to the customer for you.
Arbitrage is a model of selling on Amazon, it involves selling name-brand items that you've purchased for cheaper at stores such as Walmart or Target.
Arbitrage has a low cost of entry to get started so that's why many sellers start with it. Unlike Private Label, where you design and manufacture your own item, you could get started selling for only a couple hundred dollars with Arbitrage.
If that sounds like something of interest to you, here's the six simple steps to selling on Amazon and creating a six figure business.
The first step to selling on Amazon is to go to Amazon Seller Central.
Amazon offers two types of selling plans and I go over in detail the differences between the two and in depth how to sign up for both here.
Once you've decided which plan is right for you, you'll follow the prompts and enter all information it asks of you.
Information you may need:
Name and Address (Government Issued ID)
Telephone Number (Amazon may verify by calling or texting)
Bank Account - Deposit Method
Credit Card
Tax Method (SSN, Tax ID, EIN)
Display Name
Utility Statement in your name and address
Bank Statement in your name and address
*Any files you upload should be uploaded as a .PDF, not an image.
In order to prep and ship your items to Amazon you'll need supplies, some things are absolutely necessary and other things are good to have to make the process flow easier.
Laptop/Desktop Computer
Printer (or access to one that you can change the paper)*
Large, moving size boxes
If you're interested in reading all my recommended supplies and how I use them to save time, I go more in depth here.
With arbitrage, there's countless amounts of stores and websites you can use to source your products. However, there's two main sourcing ideologies:
Deal Hunting:
You're always looking for the best deals (shopping clearance or discount stores: TJ Maxx or Ross etc.) or to capitalize on the season (Back to School backpacks, Halloween costumes, Christmas toys, etc.)
Most of the items you find have large ROI, however, there's usually limited availability so you're constantly needing to find the next thing.
Replen Focused:
With a replen model, you find ASIN's and listings that you're always able to pick up for the same price at stores or websites with stable, unchanging inventory like Walmart or your local supermarket.
Replens typically have lower ROI, however, you're able to save time by not having to hunt down new inventory every week once your catalog is established.
I think you should consider what you most enjoy doing, the time availability you have, and your desired growth when deciding which you focus on. I do believe most sellers use a healthy mix of the two, especially in their beginning and scaling phases.
Beginner's Advice:
Try to work your way through a variety of categories, i.e. office supplies, sporting equipment, clothing, lawn and garden, etc.
Always remember to go wide and not deep on products and categories, there's a lot of trial and error in the beginning and it's best to learn with least risk.
Set strict rules for yourself on profit and rank requirements in the beginning, with time and experience you can bend or adjust them as you're ready to.
The simplest way to learn is to do it! I've written a beginner's sourcing activity and an important setting to update when you first download your app here.
The three step process of sending a shipment to Amazon is:
List
Prep
Pack
Creating a listing is the process of getting an FNSKU for the ASIN, this is a unique number that identifies your products as yours in the Amazon warehouse. I highly recommend the software Inventory Lab for your Amazon business. Not only does it have a more efficient listing and box content process, it also streamlines your accounting process by capturing your COGs as you are listing your item. Read about my other recommended software here.
After creating your listings, you’ll need to prep your items and adhere your FNSKU labels. Each item and category may require specific prepping requirements and that's why it's best to read and understand Amazon's official prep requirements. As a general rule, you should package all items as you would expect and appreciate to receive them as the customer.
Once your items are listed, prepped and labeled, you're ready to pack them! This is where you'll create your shipment so Amazon knows what to expect from you. After Amazon approves your shipment, you'll weigh and measure your box to purchase shipping using Amazon's UPS discount (a large, 48 lbs box is about $12 to ship!)
Once your items are received at Amazon's FC's, make sure to check back and price your items competitively to the Buy Box. The Buy Box is the featured offer that is displayed directly and conveniently to the Amazon customer.
Once you have too many items to keep a close eye on your pricing, I recommend investing in a repricing software. I personally love BQool because of how user-friendly and intuitive it is. It has a multitude of strategies to choose from based on your unique business goals.
Whether you start your business with a hefty investment or pinch pennies in the beginning, sit back and watch your investment grow. The incredible thing about an Amazon business is the fact that with smart sourcing strategies and consistent sales, your initial investment compounds.
Whether your aspirations are to make an extra couple hundred dollars a month or if your ambition is to escape your 9 to 5, the opportunity is there. Selling on Amazon you can truly decide how much you get out of it by how much you put into it, but no matter what your goals or ambitions for growth are, you should keep in mind to work smarter not harder and prioritize implementing systems to streamline your business.
Some of the links above are affiliate links, so I may receive a small commission, at no cost to you, if you make a purchase through a link. All opinions and reviews are my own. See my disclosure.